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Tuesday, February 9, 2010

WHAT IS INNOVATION AND DESIGN??


Are you going to design a Food Event shortly? Will you be starting work as a Food Stylist for a glossy culinary magazine? Or would you prefer to be working at the design department of a food production company?


All these doors are wide open to Food Designers. After all, after four years of study you know how to combine creativity with up-to-date insights into market and materials.

The Food Designer has a thorough knowledge of foodstuffs, raw materials and additives and preparation techniques. Moreover, he has a sharp insight into the market and the psychology of the consumer. But the most important thing is his creativity. This makes it possible for him to work magic with shapes, colours, aromas and tastes. The final destination: a new food product or concept that tempts nose, eye and tongue.

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